Table Of ContentCommunication Research
Measures III
Building on the measures included in the original 1994 volume and subse-
quent2009volume,CommunicationResearchMeasuresIII:ASourcebook
extendsitscoverageofmeasurementissuesandtrendsacrosstheentirecom-
municationdiscipline.
VolumeIIIfeaturesentirelynewcontentandoffersanassessmentofnew
measures in mass, interpersonal, instructional, group, organizational,
family, health, and intercultural communication and highlights work in
emergent subdisciplines in communication, including social media and new
communication technologies, sports communication, and public relations.
The“bestofthebest”from2009throughtoday,theprofiledresearchmeas-
uresin Volume III serve asmodels forfuture scale developmentandconsti-
tute the main tools that researchers can use for self-administered
measurement of people’s attitudes, conceptions of themselves, and percep-
tionsofothers.
This book is ideal for undergraduate and graduate courses that
emphasize quantitative research methods, measurement, and/or survey
design across communication studies disciplines.
Elizabeth E. Graham (Ph.D., KentState University, 1987)is Professor and
Director of the School of Communication Studies at Kent State University.
Beth’s research interests include three foci: (1) family communication pat-
terns,particularlyrelationshipsinfamiliesexperiencingtransitionandredef-
inition;(2)studentlearningandengagement;and(3)measurementanddata
analytic issues and trends in communication research. Her work has
appeared in Communication Monographs, Communication Education,
Communication Quarterly, Western Journal of Communication, Journal of
Family Communication, Communication Reports, Communication
Research Reports, and other communication-related journals. She has
authored/co-authoredseveralbooksandbookchaptersandco-editedCom-
municationResearchMeasuresIandII:ASourcebook.
Joseph P. Mazer (Ph.D., Ohio University, 2010) is Professor and Chair
of the Department of Communication at Clemson University. Joe’s
research interests include communication in teaching and learning con-
texts, social media and new technologies, and measurement issues and
trends in communication research. He has authored or co-authored
over 80 research articles, book chapters, and books and has been
ranked in the top 1% of prolific scholars in the communication discip-
line for the past 10 years. A recent study named him among the top five
influential scholars in instructional communication. He recently com-
pleted terms as editor of the Basic Communication Course Annual and
consulting editor for forums for Communication Education.
Routledge Communication Series
Jennings Bryant/Dolf Zillmann Series Editors
Selected titles include:
Public Relations and Social Theory
Key Figures, Concepts and Developments, 2nd Edition
Edited by Øyvind Ihlen and Magnus Fredriksson
Family Communication, 3rd Edition
Chris Segrin and Jeanne Flora
Advertising Theory, 2nd Edition
Shelley Rodgers and Esther Thorson
An Integrated Approach to Communication Theory and Research,
3rd Edition
Edited by Don W. Stacks, Michael B. Salwen, and Kristen C. Eichhorn
Analyzing Media Messages, 4th Edition
Using Quantitative Content Analysis in Research
Daniel Riffe, Stephen Lacy, Brendan R. Watson, and Frederick Fico
The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and
Buying
Helen Katz
Media Effects, 4th Edition
Advances in Theory and Research
Edited by Mary Beth Oliver, Arthur A. Raney, and Jennings Bryant
Communication Research Measures III
A Sourcebook
Edited by Elizabeth E. Graham and Joseph P. Mazer
For a full list of titles please visit: www.routledge.com/Routledge-
Communication-Series/book-series/RCS.
Communication Research
Measures III
A Sourcebook
Edited by Elizabeth E. Graham
and Joseph P. Mazer
First edition published 2020
by Routledge
52 Vanderbilt Avenue, NewYork, NY 10017
and byRoutledge
2 ParkSquare, Milton Park, Abingdon, Oxon, OX144RN
RoutledgeisanimprintoftheTaylor&FrancisGroup,aninformabusiness
©2020Taylor&Francis
The right of Elizabeth E. Graham and Joseph P. Mazerto be
identified as the authors of the editorial material, and of the
authors for their individual chapters, has been asserted in
accordance withsections 77 and 78 of the Copyright, Designs
and Patents Act 1988.
All rightsreserved. No part of thisbook may be reprinted or
reproduced or utilised in any form or by any electronic,
mechanical, orothermeans, nowknownor hereafter
invented, including photocopying and recording, orin any
information storage or retrieval system, without permission
inwriting from the publishers.
Trademark notice: Product or corporate names may be
trademarks or registered trademarks, and are used only for
identification and explanation without intent to infringe.
Library of Congress Cataloging-in-Publication Data
A catalogrecord hasbeen requested for this book
ISBN: 978-1-138-30440-6 (hbk)
ISBN: 978-1-138-30441-3 (pbk)
ISBN: 978-0-203-73018-8 (ebk)
Typeset in Sabon
by Swales& Willis, Exeter, Devon, UK
We dedicate Communication Research Measures III: A Sourcebook to
all measurement scholars whose work aided our quest for know-
ledge about measurement and communication. We especially want
to acknowledge Rebecca B. Rubin whose vision of a compendium
of communication measures put this series in motion. She set the
standard,wejustfollowedher lead.
Contents
EditorsandContributors xiii
Preface xix
Acknowledgments xx
Introduction xxi
Part I
MEASUREMENT TRENDS AND ISSUES
MeasurementinInterpersonalCommunication 3
CarolynK.ShueandGlenH.Stamp
MeasurementinFamilyCommunication 20
JeffreyT.ChildandShawnC.Starcher
MeasurementinHealthCommunication 36
NicholeEgbertandCatherineE.Goodall
MeasurementinInstructionalCommunication 54
JosephP.MazerandElizabethE.Graham
MeasurementinIntergroupCommunication 70
AngelaM.HosekandValerieRubinsky
MeasurementinOrganizationalCommunication 82
HeatherL.WalterandAndreaL.Meluch
MeasurementinSportCommunication 94
BryanE.Denham
MeasurementinPublicRelations 108
KathleenStansberry
MeasurementinComputer-MediatedCommunication 120
NicholasDavidBowmanandCathlinV.Clark-Gordon
