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About Anna Heber Silveira
Este trabalho apresenta uma análise sobre a aplicabilidade dos conceitos de User Experience (UX) no planejamento de eventos culturais. Inicialmente, discute-se o mercado cultural e o papel do produtor cultural, assim como a importância do marketing nesta área. Em seguida, conceitua-se UX e como os processos de criação de experiência podem ser aplicados em eventos. Por fim, relata-se a experiência de planejamento do evento TEDxRioVermelho utilizando métodos de UX, como mapeamento de jornada do usuário
Detailed Information
| Author: | ['Robertsom BB'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 55 |
| Language: | English |
| Format: | |
| Price: | FREE |
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