Arun Chandran

38 Pages·2016·1.77 MB·English

By:
Arun Chandran

© 2016
All Rights Reserved
NOTICE:

You Do Not Have the Right to Reprint and Resell this Report!
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This guide is for your personal use only. Thank you.
© 2016 Copyright Arun Chandran

ALL RIGHTS RESERVED.
No part of this report may be reproduced or transmitted in any form whatsoever,
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the author.

DISCLAIMER AND/OR LEGAL NOTICES:
The information presented herein represents the view of the author as of the date of
publication. Because of the rate with which conditions change, the author reserves the
right to alter and update his opinion based on the new conditions. The report is for
informational purposes only. While every attempt has been made to verify the
information provided in this report, neither the author nor his affiliates/partners assume
any responsibility for errors, inaccuracies or omissions.

Any slights of people or organizations are unintentional. If advice concerning legal or
related matters is needed, the services of a fully qualified professional should be
sought. This report is not intended for use as a source of legal or accounting advice.
You should be aware of any laws which govern business transactions or other business
practices in your country and state. Any reference to any person or business whether
living or dead is purely coincidental.

DISCLOSURE:
I may be an affiliate for products that I recommend. If you purchase those items through
my links, I will earn a commission. You will not pay more when buying a product through
my link. Thank you, in advance for your support.

Now that all the legal stuff is out of the way…
Let’s get on with it!
Contents
Introduction ..................................................................................................................... 5
Checklist .......................................................................................................................... 6
What is a Niche? ............................................................................................................. 7
Why Do Some Niches Flop? ........................................................................................... 9
#1 - No demand ....................................................................................................... 9
#2 - No buyer intent .................................................................................................. 9
 Pain ....................................................................................................................... 9
 Fear ..................................................................................................................... 10
 Passion ................................................................................................................ 10
#3 - Niche is not evergreen .................................................................................... 11
 Seasonal ............................................................................................................. 11
 Dead .................................................................................................................... 11
#4 – Not drilling down ............................................................................................. 12
What’s important is that you drill down within the profitable niche. ............................ 12
Should You Be Passionate About Your Niche? ............................................................. 14
How to Find Profitable Niches ....................................................................................... 16
 ClickBank ......................................................................................................... 16
 Amazon ............................................................................................................ 19
 JVZoo ............................................................................................................... 20
Create a Customer Avatar ............................................................................................. 23
Selling to the Same Customer Over and Over .............................................................. 24
Do Your Keyword Research .......................................................................................... 26
Other Points to Note… .................................................................................................. 28
 Make sure there are products to promote ........................................................ 28
 Are there affiliates in your niche? ..................................................................... 28
 Are there forums, blogs and related sites pertaining to your niche? ................. 28
 Test your niche ................................................................................................. 29
 Are there ads displaying for your niche? .......................................................... 29
 Can it be part of a bigger authority site? .......................................................... 29
Conclusion .................................................................................................................... 31
Other Crappy Products by His Excellency Arun ............................................................ 33
“Discover How An Irreverent, Lazy Bum Earns Thousands Of Dollars By Rewriting
PLR Quickly and Easily!” ........................................................................................ 33
"Discover How To Transform Your Boring, old PLR Into Ravishing Content
Beauties That Will Rake In Profits Until Your PayPal Account Starts Moaning Your
Name!" ................................................................................................................... 34
"Discover How To Earn $24 an Hour with Simple 15 Minute Articles!" .................. 34
"Discover The Sneaky, Dirty Tactics I Use To Dominate Fiverr!" ........................... 35
Learn the Step-by-Step Process to Launching Products Easily and Successfully. 36
Discover PLR tips and tricks to skyrocket your online income. .............................. 36
Introduction

Yes… this guide is free and you didn’t pay a cent for it.
So now I’m in a dilemma. Do I thank you for downloading it or do you thank me for
writing it?
I’ll just use a meme to settle this confusion.
This guide is about niches. It’s not about keyword research or
building niche sites… or building niche sites about keyword
research.
If I had a dollar for every time a subscriber on my list asked me
if the niche they chose is profitable, I’d have $7.
So I decided to write this little guide for my list to put an end to
this question.
I like keeping things simple. All you’re going to learn here is
how to spot a profitable niche. There is no reinventing the
wheel stuff here. In fact, I’m already starting to wonder why I’m writing this guide.
Anyway, I’ll keep it short because if I can say something in 2 words, I never use three.
Well… not entirely true but it sure sounds cool.
Let’s also get something else straight here.
I really don’t care if you pronounce the word ‘niche’ as nitch…
neesh… or Nietzsche.
What really matters is that you know how to pick one that will make
money for you. It really is very easy… but so many marketers
overcomplicate things.
Simplicity is the ultimate sophistication… and by the time you finish reading this guide,
you’ll know exactly how to pick a red hot profitable niche… OR you can get your
money back!
Oh wait… you didn’t pay for this guide, did you?
Right.
Checklist

Ok… below you’ll find a checklist that will serve as a handy reference.
You can always refer to it instead of reading the whole book and putting up with the
same memes over and over.
As long as you can answer every single point listed below, you’re good to go.

1. Are people desperate to solve their problems in the niche?
2. Are there problems / passion present in the niche?
3. Can you compete in this niche or find a sub-niche where you can make your
mark?
4. Do you know how to position and brand yourself in this niche?
5. Do you have a customer avatar?
6. Are there products to sell in this niche and are people buying them?
7. Will you be able to promote these products as an affiliate?
8. Are you passionate about the niche or are you just entering it for money?
9. Will you be creating the content or are you getting others to write for you?
10. Have you done your keyword research and are there sufficient searches?
11. Are there forums, blogs, etc. where you can post comments to drive traffic?
12. Does this niche have lots of ads?
13. Have you dipped your feet and seen if the niche is worth pursuing?
14. Can you make this niche part of a bigger authority site?

Once you’ve answered all these with a resounding, “YES!”… You have a winner.
What is a Niche?

The way I look at it… A niche is anything that people are passionate about. Migraines,
maternity dresses and even MacGyver can be considered as niches.

Why?... Cos people are interested in them. That’s why!
People suffering from splitting migraines will definitely want to put an end to the pain
and will pay to solve their problems. Women who are pregnant will surely look for
maternity dresses.
And if you laughed at the MacGyver example…

Well… it has over 1,400 reviews on Amazon. So… yes. It’s a niche too and it makes
money too.
Weight loss is a niche. Getting your friend's ex-girlfriend back is a niche. Keyword
research is a niche... but Long Tail Pro is a product.
Know the difference between a product and a niche.
Some people will say that weight loss is a market… and ‘weight loss supplements’ for
men is a niche. Well… let’s just keep it simple and call weight loss a niche and
everything else within it as sub-niches.
It’s just easier that way.
You’re probably thinking… “But Your Excellency Arun, if it’s so easy, why do so many
marketers pick niches that flop?”

Read on.
Why Do Some Niches Flop?

In this chapter we’ll look at the reasons why niches flop and what you should be aware
of.

#1 - No demand

Far too many people pick niches that they are passionate about but no one else really
cares much for.
It’s like those feminists who major in gender studies while in school and later on
complain about wage discrimination when they find out that the job marketplace is more
interested in engineers and accountants. (Yes, I said it.)
There MUST be a lot of demand in your niche. People must be passionate about it.
Don’t be creating a niche site about ‘thong bikinis for Amish women’ and expect to make
a 5-figure income from it. You site might only get 2 visitors… you and me.

#2 - No buyer intent

This is the second most important point. People must be willing to spend money in the
niche.
In some niches, people just WON’T spend money. That’s just the way it is.
You may notice that the hottest niches online that make tons of money are the health,
wealth and love (relationship) niches. Most internet marketing guides will tell you this.
There are 3 driving factors for a niche’s popularity.

 Pain
The hottest niches online do so well because people are motivated by pain. They’re
desperate.
The guy suffering from toenail fungus is going to be looking high and low for a way to
cure himself before his rotten toe falls off. People with diabetes are desperate to get
their blood sugar levels under control.
People who are broke, hate their job and feel like murdering their bosses come in
droves hoping to make money online. That’s why the ‘make money online’ niche is so
hot.
Then we have folks who are in great pain because their boyfriend/girlfriend dumped
them. This is why you see guides on ClickBank such as ‘Get Your Ex Back’… ‘Text
Your Ex Back’…… ‘Lick Your Ex Back.’
Ok… I made the last one up.
Then we have people who’re looking for love because they’re lonely and sad. So they
go online to look for books that will guide them to find true love. On they pay and join
online dating sites where all the pervs hang out.
What about guys like me who can’t get women cos they’re so ugly that Freddy Krueger
has nightmares about them? How do sad oxygen thieves like us get laid?
We can’t… so we buy guides on seduction secrets and pick up artist techniques and try
to become an Alpha male just to get the girls.
We are ALL motivated by pain… We want to put an end to it. And we will spend money
to do so.

 Fear
This is another reason people buy things. The survival/prepper niche is a perfect
example. The fear that they might be left stranded without any idea of how to survive
during a crisis motivates people to buy guides on survival, etc.
Many women sign up for self-defense classes and buy pepper sprays, etc. for fear that
someone might assault them or do worse.
Marketers pay monthly fees to Wordfence out of fear that their sites may be hacked.

 Passion
Not all pain is easily recognizable. A lot of pain is driven by the passion to do well.