creative aerobics

36 Pages·2017·2.07 MB·English

Professional &
Non-fiction
2017-2018
Also available as ebook
ssseeeecccc
www.sagepub.in
Seconds with Linda Conway Correll Georgee Table of Contents
and Arpan Yagnik
SAGE RESPONSE
Bestsellers ...............................23
Q. What is Creative Aerobics (CA)? How does of alternating left-brain and right-brain
Branding & Advertising ......16-18
CA differ from traditional processes? exercises. Also, Creative Aerobics can be
learned non-confrontationally in a relaxed
A. Creative Aerobics (CA) is an evolutionary Business Ethics .........................7
and enjoyable environment. To shape one’s
four-step ideation system that is unlike
creativity to perfection, master the Creative Business Research ....................5
traditional brainstorming methodology. To
Aerobics 1 to 4 from the book and thereon,
begin with, it concentrates on process rather
like everything else, it requires practice, Corporate Governance ..............7
than end result—producing fresh, previously
practice and practice!
unexplored and arrived-at creative solutions Entrepreneurship .....................14
to assignments. Secondly, at each step of the
Q. We often get to hear about “Big Ideas”.
way, it employs self-generated data-bases Human Resource
What is your book’s take on this?
that reflect the sui generis individualism of Management .......................8-10
the problem-solver, instead of cookie-cutter A. Starting small is the best way. Reach the
creativity. depth to which your creativity can descend International Business .............14
and the breadth of attention-grabbing ideas
Leadership .........................11-13
Q. Is CA applicable only for professionals in it can summon. In my experience, Big Ideas
creative fields? start out as the fresh, small, out-of-the-box
Legends in Consumer
thoughts that Creative Aerobics generates.
A. No. The need for creative problem-solving Behavior ..................................22
Gradually they grow up! Thereon keep adding
is recognized by all phases of commercial
on elements and dimensions until your
enterprise today. A streamlined ideation Legends in Marketing ........20-21
thoughts scream “I’m a Big Idea now!”
system that can keep up with the ever-
Legends in Strategic
increasing speed of business and deliver
its must-haves is intrinsically valuable in Marketing ................................19
every field. Creative Aerobics, which delivers ` 395
Management .........................1-5
solutions while building extensive, custom
data bases, is expressly equipped to meet
Marketing ................................15
this challenge.
Organizational Development .....7
Q. What are the advantages of adopting CA
technique mentioned in your book? Please Self Help ............................10-11
share some of the ways to improve ones’ Page 16
Strategic Management ..............6
creativity?
A. First, Creative Aerobics can be mastered
SAGE SELECT
quickly and the subsequent delivering
results can be observed in less than an
Non-Fiction ........................24-30
hour! Creative Aerobics can be mastered SAGE RESPONSE
easily. Even the most creatively “challenged” 2017 • 180 PAGES INDEX ................................31-32
learners can absorb the total brain stimulation PB • 9789386446824
13th February 2017
KASHMIR MYTHS
THE book  Kashmir: Exposing the narrative Kashmiri Pandits have The role of Kashmiri Pandits while
` 595
the  Myth Behind the  Narrative  by woven and how one side of the story holding forth in the media and being
former civil servant Khalid Bashir is not “exposed”. The book discusses active participants in dethroning elected
Ahmad centres around the idea of the pattern of governance in Kashmir, governments in Jammu and Kashmir
debunking a narrative that has cast in which Kashmiri Muslims, the author adds meat to the idea behind the book.
a shadow over Kashmir’s history for says, have been victims, and analyses The author looks at the constructed
a long time. The book has been seen how the situation has not changed narrative in the media today and the part
as a challenge to Kalhana, the author despite representatives of the majority played by the community in demonising
of Rajatarangini, the historical chronicle community coming to power after 1947. the majority community in order to seek
of the north-western subcontinent, the support of Hindus across India.
particularly Kashmir, written in 1148 The book tries to counter
C.E. As a versifier who presented the the popular narrative about An important issue the author raises
existence of the valley, Kalhana is is that if Kashmiri Pandits claim that
the history of Kashmir,
someone no Muslim scholar in Kashmir Kashmir belongs to them, it also
Pandits and Muslims. 2017 • 412 PAGES
has challenged. It is on this count that belongs to Muslims who were its
PB • 9789386062802
Ahmad’s book attains significance in original inhabitants. Conversion does
the list of contemporary history books. The book touches upon events that not change the claim of ancestry. But if
have hitherto been unknown to the the only logic is that since the Muslims
Page 28
The author’s intention is to uncover how general public. It also focusses on changed their religion they lost rights
a community has ruled over the majority how the demand for Panun Kashmir, over land, it is not tenable, according
for thousands of years and how it has a separate homeland, is part of the to the author. The book covers issues
been difficult for it to accept the reality larger agenda of right-wing Hindu that scholars and historians have so
that Kashmir is a Muslim-majority organisations to reconquer Kashmir. far been silent about vis-à-vis the early
State. The author tries to demolish period of Kashmir.
Management
WWAALK THE TALK SSYYSTEMS THINKING FOR
EFFECTIVE MANAGERS
Women, Work, Equity,
Effectiveness
The Road Less Travelled
Anjali Hazarika Author, Executive
Coach, Facilitator Prashun Dutta Advisor, Gaia Smart
Cities, Mumbai
Though half a century has passed since
women first forced open the boardroom …a thought-provoking book a
doors, it is indeed disappointing to compelling case for a ‘holistic’
see gender stereotypes hampering approach for decision-making in
the recruitment, promotions, and organizations will appeal to both
succession process for women in the the management thinker and the
corporate world. An expert on leadership thinking manager.
development and organizational change, Shankar Krishnan, Group
Anjali Hazarika in her book provides priceless insights into how a Head – Strategy, SP Group
truly inclusive and empowering organizational culture allows merit Traditional education has been extremely biased towards science,
to be recognized irrespective of gender. owing primarily to the success that science has demonstrated in the
Kiran Mazumdar Shaw, last three centuries. While the methods of science are greatly, if not
Chairperson and Managing Director Biocon, Bengaluru fully, responsible for its success, these are grossly inadequate in
the context of societal systems and the complexities that managers
If we recognize that economic growth requires the efficient
and leaders deal with. Systems thinking is the perfect antidote
allocation of resources, then how can half of the world’s population
to the stagnation that characterizes managerial theories and
be prevented from making a full contribution?
practices. The book presents a cogent body of knowledge woven
We acknowledge that women are different, yet fail to realize their around systems thinking and its direct application to management
potential as equals. We accept that women need to be empowered, of business organisations. It builds a case for such an approach
yet debate who should take the lead and who the stakeholders are. by bringing to fore weaknesses of traditional management theory
This book grows directly out of the personal challenges the author and practices.
grappled with, the conversations she has had with women in a
CONTENTS
variety of settings, and the constructive debates with corporate
representatives and policy planners on how the process of change Foreword by Arun Maira / Preface / My Tryst with Systems / Science-The
Prima Donna / Reality-The Karmakshetra / The Leap into the Unknown /
should be initiated. It asserts that the responsibility of enhancing
Action Derivatives of Systems / The Stabilizing and Creative System / Self-
gender diversity at the workplace does not lie entirely with the
organization / Complexity and Its Management / Management Styles in a
companies, although much work needs to be done by them, but Systems World / Leadership / The Last Words / Bibliography
with several stakeholders—the government, NGOs, men, and
women themselves—all of whom need to work together to bring SAGE RESPONSE
about an equitable environment for women at the workplace. 2017 • 220 pages • Paperback (9789386446732) • `395.00
CONTENTS
Preface / Equality with a Difference / The Complex Scenario with Vast
Contradictions / Two Models Based on Two Assumptions / Why Differences
Will Make a Difference? / Redefining Leadership / In the Shackles of
ABOUT THE AUTHOR
Stereotypes … Even Today / Gender Stereotyping and Its Impact on
Women’s Careers / Encountering Glass Ceilings and Walls / Myths about
Women Executives / Implications for Corporate Performance / A Virtue of
Necessity / The Tyranny of Invisible Barriers / Will She Fit in? Challenges Prashun Dutta, a veteran with over three and a
of Fitting in the Organizational Culture / Career by Chance / Is ‘Ambition’ half decades of work experience as a management
a Bad Word? / The Tight Rope Circus / How Can Dreams Be Realized?
consultant with the National Productivity Council
/ Networks as Catalysts for Change / Reflections on Formative Years of
Women’s Network / Fundamental Interventions That Made an Impact and later with Tata Consultancy Services (TCS), and
/ Collaboration with Other Agencies / The Struggle for Sustainability / Reliance Industries, has a heady mix of management
The Power of Intercorporate Network for Change / Lessons from the consulting and industrial engagement under his
Intercorporate Initiative / The Skills for All Seasons / Is the Cream Being belt. A post graduate in Industrial Engineering
Pushed to the Top? / The Strategies for Success / Understanding the Culture
and a Fellow (equivalent to PhD) of IIM Calcutta,
and Politics of the Organization / Seeking Mentors and Role Models in the
Organization / Being Open to Constructive Feedback / Developing Ability he has worked in the areas of strategy, structure
to Take Initiatives / Building Resiliency and Change Readiness / Honing and systems for an array of businesses and
Influencing Skills / Dealing with the Challenge of Being Yourself / Defining governmental organisations.
“Work–Life Balance” for Yourself / Coaching in the Rush Hour of Life /
Leadership Transitions / Five Signature Themes in Live Action / Managing
Emotions / Standing up to Be Counted / Ability to Deal with Trouble / The
Pitfalls of Overcommitment / Developing a Strategic Mindset / When the
Boss Is a Woman / Ambivalence Is Everywhere / What It’s Like to Work ABOUT THE AUTHOR
for a Woman Boss? / Resistance to Women’s Leadership, Authority, and
Expertise / Reclaiming One’s Own Power and Authority / Crystallizing
Leadership Identity / Developing Leadership Brand / Is It Worthwhile
Being on a Board? / A Case for Diversity on Boards / Creating Sanctuaries Anjali Hazarika is the author of the award-winning
in Workplaces / Jumping-off the Career Ladder the Only Option? / Level book Daring to Dream: Cultivating Corporate
the Playing Field / The Power of Small Change / Making a Business Case: Creativity Through Dreamwork published by
Customer Focus / Different Strokes for Different Organizations / The Best SAGE (1998). She has been the Honorary Vice
Practice Organizations / The Ecosystem of Empowerment / Harnessing
President (APAC) of the International Association
the Ecosystem / How Can Government (Policy Makers) Make a Difference?
/ How Can Employers Make a Difference? / How Can NGOs Make a for the Study of Dreams, USA. She has been invited
Difference? / How Can WeMen and WomenMake a Difference? / How Can for addressing the annual conferences of the
Civil Society Make a Difference? / Index International Association for the Study of Dreams the
SAGE RESPONSE annual conference of the International Association
2017 • 356 pages • Paperback (9789386446916) • `495.00 of Process Oriented Psychology, Switzerland; and
the World Congress of the International Federation
of Training and Development Organizations, to name
a few.
1
Management
WWEAVING ANALYTICS SMARTONOMICS
FOR EFFECTIVE
Simple, Powerful
Macroeconomic Tools for
DECISION MAKING
Success in an Uncertain World
Arindam Banerjee Professor of Shlomo Maital Senior Research
Marketing, IIM Ahmedabad and Fellow, S Neaman Institute for
Tanushri Banerjee Associate Advanced Studies in Science and
Professor of Information Systems, Technology, Haifa and D V R Seshadri
Pandit Deendayal Petroleum Clinical Full Professor of Business,
University, Gandhinagar Indian School of Business, Hyderabad
One of the best primers on the ‘complex’ Smartonomics prepares a manager who
subject of business analytics! And here’s wants to succeed in this globalized world.
the best part they explain everything It is a must-read book.
without the use of advanced math. A
N R Narayana Murthy,
first of its kind!
Founder, Infosys Limited
Sunil Raj, Group Manager,
In today’s global village, every manager is a global manager. Even
Titan Company Ltd (Jewellery Division)
if your business is putatively 'local', with no sales abroad, you
Managerial decisions and interventions are often hindered by still probably face competitors in other countries. Smartonomics
misaligned data, incomplete information, incomprehensible analysis provides global managers with a simple, powerful set of
and uninterpretable output. The solution lies in the ‘Art of Analytics’— macroeconomic tools, which have been rather opaque for non-
creatively crafting intelligent insights from data available in a business economists until now. These tools empower managers to think
environment for future course of action. Weaving Analytics for independently, swim against the tide (when necessary) and, at times,
Effective Decision Making addresses how to implement this enter markets when everyone else is abandoning them. This books
objective successfully, clawing through myriad issues. gives managers a holistic view of the global marketplace and the
systemic risks it conceals. Numerous case studies illustrate how
CONTENTS
smart managers transform risk into opportunity, and action learning
Foreword by Badri Veeraghanta / Preface / Acknowledgement / Part 1: exercises help readers test whether they understand the eight tools
An Approach to Build Analytics Capability to Solve Business Problems / well enough to employ them to achieve important insights.
Introduction: The Practice of Analytics and the Associated “Conundrum” /
Where to Begin: Managing Organization’s Data Inventory for Effective Decision CONTENTS
Support / Useful Approaches to Mining Information: Building Intuition of
Introduction / A Country Is a Business / Ants and Grasshoppers: Analyzing
Tool / Resolving Business Problems with (Predictive Analytics): Scoping
National Saving / ‘Flation: It’s Like Cholesterol (Good and Bad) / Money: What
the Objectives / Communicating Analytical Output: Numbers to Narratives /
It Is, What It Does / Booms and Busts: What Comes Next? / Torrents of Capital
From Analysis to Analytics: Building the Infrastructure / Part 2: The Analytic
/ The Gap / Mining for Opportunities / Epilogue / Index
'State of Affairs' / Perspectives on Knowledge Process Adoption in Emerging
Economies / Appendix 1 Railroad Cleaning Service (Case) / Appendix 2 ABV SAGE RESPONSE
Tyre Company (Case) / Appendix 3 Marketing Mix Modelling / Appendix 3A 2017 • 280 pages • Paperback (9789386062369) • `395.00
Note on Regression Models / Appendix 4 Logit Modelling: A Note / Appendix
5 Interview Guide for Our Industry Research / Appendix 6 Select Cases of
Analytics Adoption in Indian Organizations
SAGE RESPONSE
2017 • 184 pages • Paperback (9789386446763) • `395.00 ABOUT THE AUTHORS
Shlomo Maital is Senior Research Fellow at the
Samuel Neaman Institute for Advanced Studies,
ABOUT THE AUTHORS
Technion, and Professor (Emeritus) at Technion–
Israel Institute of Technology, Haifa, Israel. He was
the academic director of TIM–Technion Institute of
Arindam Banerjee joined the faculty at IIM
Management, Israel’s leading executive leadership
Ahmedabad after working in the industry for over
development institute, and a pioneer in action-
seven years. After securing his PhD in Marketing
learning methods, from 1998 to 2009, working with
Sciences, Professor Banerjee was associated
over 200 high-tech companies and startups.
with various consulting/market research firms in
the United States. During his tenure in industry, he D V R Seshadri is Clinical Full Professor of Business
worked on business analytics problems in the Retail at the Indian School of Business, Hyderabad.
Financial Services, FMCG/Retail and the Consumer His areas of interest are business-to-business
Durable sectors. He has consulted with GE marketing, corporate entrepreneurship, and strategy.
Capital, Sears Roebuck, Bank One, Miller Brewing He holds a BTech (mechanical engineering) from
Company, Kraft Foods and Chase Manhattan Bank, Indian Institute of Technology (IIT), Madras, an MS
among others. (engineering sciences) from University of California,
San Diego, and a fellow title (doctorate) from IIM
Tanushri Banerjee is an Associate Professor of
Ahmedabad, with specialization in production and
Information Systems at the Business School at Pandit
quantitative methods.
Deendayal Petroleum University, Gandhinagar. She
carries 20 years of work experience divided between
academia and industry.
2
Management
ARE YOU A TIGER,
A CAT OR A DINOSAUR?
100 Questions: How Competitiveness Influences your Life!
Stephane Garelli Professor, World Competitiveness, Institute of
Management Development (IMD)
An absolutely delightful and insightful book on the fundamentals of
competitiveness and capitalism! I really loved the innovative format of
100 nano chapters on different concepts of economic prosperity and
their relevance to every walk of life.
Dr Jagdish N. Sheth, Charles Kellstadt Professor
of Business, Emory University, USA
Competitiveness, like social networks, sustainable development or climate
change, is a topic that has captured the world’s imagination. Are you
a Tiger, a Cat or a Dinosaur? moves beyond academic analysis and
illustrates the day-to-day realities of competitiveness. The book presents
several original ideas that help understand how nations, companies, and
people compete for prosperity. It connects several fields of knowledge
such as economics, history, social sciences, and value systems.
CONTENTS
Preface / Are you a Tiger, a Cat or a Dinosaur? / PART I: COMPETITIVENESS / Are you as
competitive as Usain Bolt? / Is competitiveness like playing snooker? / When was economics
first recorded? / When was work rationalized? / Can we trust statistics? / Does economics
have a moral side? / Did Darwin defend only the fittest? / Why care about growth? / What
shape will the new economic cycles take? / Do we need the rich? / Can you be rich and useless? / Is boring competitive? / Is “societal capitalism”
the future? / PART II: THE WORLD / What are the roads to prosperity? / Have women been victims of the plow? / Is the world becoming less poor?
/ Where do our products come from? / Should we care about “Made in”? / Can China invent? / Are low wages necessary to be competitive? / Is the
South becoming more competitive? / What products do the less poor need? / Is Africa the next Eldorado? / Are you part of the middle class? / Where
does the new middle class come from? / Is the shadow economy useful? / Is tourism a false friend? / Should we fear international investments?
/ Should an economic strategy be aggressive or attractive? / What is the longest word? / When is a product more than a product? / Is quality
expensive? / What are things worth? / Is there a future for small countries? / What is the recipe for a country’s success? / PART III: LEADERSHIP
/ Do business leaders think? / Are we asking the wrong questions? / Is thinking dangerous? / Are you a born leader? / Should political leaders be
better educated? / What makes a business legitimate? / Should managers receive honorary titles? / Does the learning organization exist? / How
to avoid just doing more of the same? / Are specialists dangerous? / Should companies be in the countryside? / Do traditional sectors innovate? /
Why do large companies disappear? / Who are your friends and who are your enemies? / Is ambition acceptable? / Is risk necessary? / Is failure the
price of success? / What does a salesman who doesn’t sell look like? / Should we worry about details? / Do you need it or do you want it? / How can
a good idea turn into a bad one? / PART IV: SOCIETY / Is austerity a vice or a virtue? / What is the legacy of corporatism? / Are you a neoliberal?
/ Can politicians decide quick? / Why should we be productive? / Is inflation addictive? / Can consumers also produce? / What do the Japanese
think about? / Why is English so successful? / Do you belong to the third culture? / How do value systems evolve? / Are our children intelligent?
/ Is math dangerous? / Do you understand young people? / Is the new generation that bad? / How about parachuting a laptop? / Are inequalities
dangerous? / Do we work too much? / Is water tomorrow’s blue gold? / Should we eat our dog? / PART V: YOU / How many friends do you need? /
Are people easily deceived? / Famous or infamous on the Internet? / Are you mobile? / Should we get up at 5 a.m.? / Are you irreplaceable? / How
to reinvent oneself? / Do you have market value? / Do you really need an office? / How should you dress at work? / Making a speech or speaking
to people? / Does success have its own rules? / Can one be overeducated? / Are we honest? / Are you happy? / Were you born at the wrong time?
/ Are you hooked on digital? / Will you age alone? / Is divorce a good business? / Is there a future for handwriting? / Will paper disappear? / Is art
a good investment? / Why not? / Index of Persons Quoted
SAGE RESPONSE
2017 • 232 pages • Paperback (9789386446206) • `425.00
Sales rights restricted to South Asia only!
ABOUT THE AUTHOR
Stephane Garelli is a world authority in World Competitiveness, having pioneered this new field of economics. He is Emeritus Professor
of World Competitiveness both at IMD business school and the University of Lausanne and the founder of the World Competitiveness
Center. A former managing director of the World Economic Forum and the Davos Annual Meetings, he was also chairman of the board of
the FF Sandoz Financial and Banking Holding and a member of the Constitutional Assembly of his local state in Switzerland.
3
Management
Also available in Marathi
NAVIGATING THE MAZE
THE IMPATIENT
Simple, Smarter Strategies to MANAGER
Fast-track Success
Walter Vieira Former Chairman,
Bharat Wakhlu Sikorsky Aircraft
International Council of Management
Corporation and Savita Bhan
Consulting Institutes (ICMCI)
Wakhlu Founder Director, Jagriti
Communications, New Delhi The author fills his work with many
[This] is a breezy read, filled examples and anecdotes to ensure
with anecdotes, short stories a painless read. [It is] a valuable
and scenarios that aid young read to win.
professionals in navigating the Business Line
trials of working life. The rules of the corporate world are
Dr Shashi Tharoor, MP (INC) now dynamic like never before. For
managers, the marathon race, starting
Stuck in life and career maze? Apprehensive that shortcut to success
at the bottom of the pyramid and working their way upto the top
may lead to a dead-end? Navigate seamlessly through this quandary
in 20–30 years, is no longer a fundamental truth. With executives
with both a micro and macro view of the hurdles in your career path.
reaching the corner office in less than 10 years, the workplace and
Fast track your way to success confidently with the help of the three
its aspirations have reached a new high. Impatience is now seen as
key ideas in this book— Self-mastery, Interpersonal Excellence and
a virtue and this book addresses The Impatient Manager. It provides
the World of Work.
strategies for a faster route to corporate success and at the same
CONTENTS time provides caution signs that will prevent career crashes in the
Foreword by Dr E Sreedharan / Preface / Getting Ready for the Adventure! fast lane. Using his classic engaging, anecdotal technique, the
/ THE ESSENTIAL OVERVIEW / Self-mastery / Interactional Excellence / legendary Walter Vieira takes readers through their own success
The World of Work / ADDITIONAL GUIDANCE QUESTIONS / Queries and marathon, sprinter style.
Responses / Bibliography and Additional Resources
CONTENTS
SAGE RESPONSE
Preface / A New World for the Young: The Balance Is Changing / Be Positively
2016 • 220 pages • Paperback (9789386042378) • `350.00
Impatient: Look, Observe, Study, Implement / Have a Vision: The Big Picture
/ Be Innovative, Be Different: Understand Consumer Needs / Add Width to
Depth: Of Knowledge and Experience / Go Beyond Technology: Add EQ
and SQ to the IQ / Build Networks: Most Often You Cannot Do It Alone /
Enthusiasm and Perseverance: Twin Engines of Success / Managing Jealousy
ABOUT THE AUTHORS and Envy: Killers from the Inside / Never Forget Those Who Helped You on the
Way Up: A Way to Connect and Care / Key Lessons in Leadership: A Changing
Style for a New World / The Corner Office Is Now Sometimes Temporary: So
What Next? / Epilogue
Bharat Wakhlu is the former Managing Director,
India, for the US helicopter company, Sikorsky SAGE RESPONSE
Aircraft Corporation (A Lockheed Martin Company). 2016 • 200 pages • Paperback (9789385985270) • `295.00
He is an engineer with degrees in management from
IIM Bangalore, and INSEAD, Fontainebleau. Bharat
worked with the Tata Group, in India and the US,
Also by the same author Also available in Marathi
for three decades.
Savita Bhan Wakhlu is the Managing Director MANAGER TO CEO
of her company, Jagriti Communications, which
focuses on individual and organizational learning 9 Signposts to the Top Job
and development. She is an engineer and a certified
personal/executive coach from the New York Second Edition
University, New York. Manager to CEO is a guide to
understanding and surviving in the
corporate environment. Designed to
give professionals a comprehensive
overview of the modern workplace, this
book covers a wide range of issues that
managers face in organizations as they
move up the corporate ladder.
ABOUT THE AUTHOR
CONTENTS
Foreword by K V Kamath / Preface to the First
Walter Vieira is the President of Marketing Advisory Edition / Preface to This Edition / Understand the Role of Power and Politics
Services Group, which he founded in 1975. He is in the Workplace / Master the Art of Managing Self / Develop the Ability to
Manage Others / Understand Change: Keep Communication Channels Open
presently the Chairman of the Consumer Education
/ Keep Calm: You Win Some and Lose Some / Make Values and Ethics the
& Research Society, India. Walter Vieira served
Foundation of Your Work Life / Do Not Try to Ride Alone: It Is an Airplane, Not
as the President of the Institute of Management a Bicycle! / When You Have Arrived: The New CEO! / Toward a Second Career:
Consultants of India (1987–92); was the Founder Plan for DisengagementNot for Retirement / Epilogue: A Tale of Two Seas!
Chairman of the Asia-Pacific Conference of
SAGE RESPONSE
Management Consultants (1989–90); and Chairman 2015 • 224 pages • Paperback (9789351506348) • `595.00
of the International Council of Management
Consulting Institutes, USA (World apex body)
(1997–99).
4
Management / Business Research
VALUE CREATION QUALITATIVE RESEARCH
IN MANAGEMENT
The Definitive Guide for
Business Leaders
Methods and Experiences
Gautam Mahajan President,
Customer Value Foundation, Inter-Link Edited by Rajen K Gupta Management
Services Private Limited, New Delhi Development Institute, India (South
Asia) and Richa Awasthy Assistant
This book is a classic, because it Professor, Organizational Behaviour,
will change managerial thinking just IMI, New Delhi
like Tom Peters did "In Search of
A much required adventure in qualitative
Excellence".
research – enriched with coverage of
David Frigstad,
fundamentals and deep insights from
Chairman, Frost & Sullivan accomplished researchers – a must read
This pathbreaking book shifts the focus for serious students of management.
to Creating Value for the entire business ecosystem and not just for
Mithileshwar Jha, Professor
the shareholders. It will launch organizations into the world of Value
of Marketing, IIM Bangalore
Creation and will convert good CEOs and companies to great ones
with longevity and higher profi tability. This book is the first of its kind on qualitative research in
management in the Indian context. It covers the philosophy and
CONTENTS practice of qualitative research, and presents the journeys of 10
Preface / Why Is Value Creation Important for CEOs? / CEOs As Value Creators management scholars who describe their experiences of doing
for Business/Customers / How CEOs Can Use Value Creation for Customers qualitative research while explaining their choice of varied methods.
/ CEOs Can See How Their Values (and Their Company’s Values) Creates Both aspiring and experienced management researchers will find it
Customer Value / Business Transformation Ideas for CEOs to Create Value
an invaluable resource.
/ How CEOs Can and Why They Should Create Value for Employees / How
And Why Cxos Such As Cfo/Marketing/HR Create Value / Value Creation CONTENTS
and Customer Service/Loyalty Tips for CEOs / How CEOs Can Use Value
Preface / I: PHILOSOPHY OF QUALITATIVE RESEARCH / Qualitative
Creation to Enhance Pricing / CEOs Learn from Value Creation and Education
Research: An Introduction Rajen K Gupta and Richa Awasthy / On Becoming
/ Conclusion: How CEOs Drive Their Companies to Become Leaders through
a Qualitative Researcher Richa Awasthy / II: EXPERIENCES AND METHODS /
Value Creation and Increase Profits through Customer Value / Appendix I:
Phenomenology: Qualitative ResearchAn Odyssey of Discovery Tara Shankar
Articles I Like / 82 Ways to Add Value for Customers / Excellence Is Being
Basu / Semiotics: Doing an Emic Research the “Semiotic” WayExperiences
Great At the Things Yours Customer Value Most / The Customer of the Future:
and Challenges Sumita Mishra / Grounded Theory: My PhD Journey Finding a
and Your Future / Why Training Does Not Create Great Leaders? / Appendix
Method to the Madness Twisha Anand / Quasi-Ethnography: Methodological
II: Short Guide to Customer Value Creation Definitions from the Book / Index
Design for Exploring Knowledge Creation in Organizations Anjan Roy / Single
SAGE RESPONSE Case Study: A Promenade Down the Memory Boulevard Shalini Rahul Tiwari
2016 • 340 pages • Paperback (9789351508977) • `450.00 / Single Case Study: Exploring Organizational Ambidexterity My Journey As a
Qualitative Researcher Margie Parikh / Multiple Case Study: From Research
Problem to Research Design in a Doctoral Setting A Student’s Experiential
Musings Swanand J Deodhar / Multiple Case Study: My JourneyFrom Pure
Quantitative Research to Mixed Research, and Then from Mixed Research
to Pure Qualitative Research Devendra Kumar Punia / Mixed Methodology:
CONTRACTS AND Researching at Any Cost Restorying My Journey into the "Unknown" Abinash
Panda / Mixed Methodology: Use of Qualitative and Mixed Methods Research
to Understand and Explore Organizational Phenomena in 21st Century
ARBITRATION FOR
Reflecting on Personal Experience as a “Research Scholar” Anita Ollapally
/ III: CONCLUSION / The Churning Process: Insights from the Experiences
MANAGERS
Richa Awasthy and Rajen K Gupta / Index
SAGE RESPONSE
Anurag K Agarwal Faculty, Business
2015 • 292 pages • Paperback (9789351501039) • `750.00
Policy Area, IIM Ahmedabad.
Professor Agarwal has straddled
business, law and academia providing
his book with the rigour of a researcher,
the world view of management and the REGISTER WITH US
practical issues noticed by lawyers in their
professional life. His multiple viewpoints
to keep yourself updated on new
strengthened by his interaction with
industry participants at the IIM Ahmedabad (IIMA) campus give him a and upcoming titles or
strong foundation on the subject which is never divorced from reality. happenings at SAGE.
This is a must-read for managers, students and law professionals
Follow these simple steps:
who are interested in the subject.
Sandeep Parekh, Founder, Finsec Law Advisors, Mumbai
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This book presents contracts and arbitration from a business Visit www.sagepub.in
perspective. The book targets managers and engineers – who do
not have a formal law education– but grapple with issues related with
contracts and arbitration very often. It will help them in dealing with Select Login and Create
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these issues while making strategic business decisions. an Account
CONTENTS
Preface / Introduction / Contracts / Arbitration / Institutional and Ad Hoc 3
Arbitration / Liquidated Damages / Force Majeure / Arbitration Clause / Enter your details
Mandate of an Arbitrator / Challenging an Award / Public policy / Interest /
Epilogue / Appendix: Important Definitions / Notes / Glossary
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Click Register
2016 • 252 pages • Paperback (9789351506379) • `450.00
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Done!
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Strategic management
TTHHE SLEEPING TIGERS RISE LIKE A PHOENIX
A Revival Story Scripting Corporate
Turnarounds
Rana Som Executive Chairman,
Bengal Birbhum Coalfields Ltd (BBCL) Pradip Chanda Turnaround
Management Consultant
…must read for practicing
managers on how to lead through In this book Pradip Chanda has
adversity and break corporate distilled years of personal experience
inertia to maintain excellence. into powerful lessons for leading
R K Sharma, Secretary such a turnaround. Every senior
General, Federation of Indian business leader would benefit from
Mining Industries (FIMI) reading this book.
The Sleeping Tigers reconfirms the Sunil Gupta, Edward W
experiences of every successful turnaround. It not only tells a story Carter Professor of Business,
of management initiatives that resulted in successful and sustainable Harvard Business School
revival or rejuvenation of two large companies in India but also This book proposes a ‘frugal turnaround’ approach that can transform
discovers the essential ingredients of those initiatives, which have indisposed companies into profitable entities by unlocking the value
universal application. of hidden, neglected or under-valued assets, rather than effecting a
turnaround by pumping money or changing top leadership. Senior
CONTENTS
executives faced with possible turnaround challenges will find this
Foreword / Preface / Part I: The Story of Hindustan Copper’s Revival / The book provides practical takeaways. Via several real case studies,
Task Assigned / The Years that Preceded / Opportunities Unfold / The Decline
it explains four key components of turnaround framework – asset
/ Action Begins / New Strategy / Settling In / Struggle Continues / Process of
utilization, cost management, renewal and rethinking business model.
Stabilisation / Lessons Learnt / Part II: NMDCThe Sleeping Company Turns
into a Giant / A Great Company / The Journey Begins / NMDC Expands
CONTENTS
into Steel Making / When Marketing Became the Key / Struggle to Expand /
Managing People / Community Work / Lessons to Remember Preface / The Challenge of Turnarounds: A Day in the Life of a Turnaround
CEO / Down Memory Lane: The HMV Story / A Tale of Passion: The Bharat
SAGE RESPONSE Tiles Story / Early Distress Signals: Consequences of Turning a Blind Eye
2017 • 256 pages • Paperback (9789386602107) • `475.00 / The Perennial Dilemma: Turnaround or Exit / The Journey Begins: What
Business Are We in? / The Building Blocks: Unlocking the Value of Under-
utilized Assets / Opportunity Knocks Only Once: Sub-optimal Utilization of
Assets / Who Leads the Way?: The Profile of a Turnaround CEO / People
Matter: The Turnaround Organization / Core Values of a Company: Winning
with Grace / Getting Ready for the Future: Sustainable Survival and Growth
Strategies / Epilogue / Index
ABOUT THE AUTHOR SAGE RESPONSE
2017 • 200 pages • Paperback (9789386062420) • `395.00
Rana Som is a corporate leader who has used
his expertise of working in different organizations
in scripting the turnaround of two huge public
sector companies. He has been the architect of OUT-THINK!
Hindustan Copper's turnaround and revival and
massive diversification and growth of NMDC. He has How to Use Game Theory to
successfully served as the Chairman & Managing Outsmart Your Competition
Director of Hindustan Coppers Pvt Ltd as well as
National Mineral Development Corporation (NMDC). Sumit Sarkar Professor of Economics,
XLRI, Jamshedpur
Out-think! is a lucidly written book
on game theory and strategic
thinking. I'm sure decision-makers
and functional managers would find
it really useful.
Connect with SAGE! Sanjay Singh,
Professor of Economics,
IIM Lucknow
Business managers make decisions in an interactive strategic
environment that resembles games. ‘Out-Think’ makes game
theoretic concepts usable for strategic decision-makers and
functional managers. The book exposes the reader to game theory
concepts using examples not only from the domain of business, but
also from the fields of professional sports, parlour games like chess,
poker etc., and military practices.
CONTENTS
Preface / What Managers Can Learn From Game Theory? / Business and
Chess: Looking Forward, Reasoning Backward / Prisoner’s Dilemma /
Coordination and Anti-coordination Games / Strategic Moves: Threats,
Promises and Commitment / Trust, Credibility and Collusion in Repeated
Games / Business Poker: Playing Games with Limited Information / Smart
Negotiations / Epilogue / Bibliography / Index
SAGE RESPONSE
2015 • 236 pages • Paperback (9789351505631) • `395.00
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Corporate Governance / Business Ethics / Organizational Development
Also available in Hindi & Marathi
THE ESSENTIAL BOOK OF WHO CHEATS AND HOW?
CORPORATE
Scams, Fraud and the Dark Side
of the Corporate World
GOVERNANCE
Robin Banerjee Caprihans India Ltd
G N Bajpai Former Chairman,
Securities and Exchange Board of Not only a ‘must read’ but a ‘must
India (SEBI) be kept’ in one’s personal and
professional library!
An outstanding analysis of the
Ashok Barat, CEO & MD,
ramifications and ambit of Corporate
Forbes & Co Ltd; Ex-President
Governance. of the Bombay Chamber of
S K Roy, Chairman, LIC of India Commerce and Industries
This book helps organizations to This book is a definitive account of
maximize wealth creation, build enduring Frauds and scams popping up in the
relationships with stakeholders and be a net contributor to the Corporate World. A result of over six years of rigorous research, it
economies of operated geographies. Based on extensive research, presents a deeper perspective on such incidents. The book will point
CXO interviews and case studies, the book assists companies to out another very delicate and sensitive subject and that is the drugs
develop their own governance best practices. we take. It will also talk in detail about Pharmaceutical Companies
who have been found guilty of serious misdeeds.
CONTENTS
CONTENTS
Author’s Note / Prologue: Tyranny of Corporate Governance / Introduction
/ Stakeholders of Joint Stock Companies / Raison D'etre of Joint Stock Introduction / Fraud and Scams: Mode and Style / Corporate Charlatans / Can
Companies / Greed, Hubris and Delinquencies: Barriers to Good Corporate We Trust Our Banks? / Quick-rich Financing Schemes / Stock Market Swindle
Governance / Fruition: Concept of Corporate Governance / Pillars of Corporate / Crime in Our Wired World / Accounting: Cheating and Creativity / Checkers
Governance / Boardroom Practices / Accounting and Financial Reporting Could Be Cheaters / Do Pharma Companies Care? Do Medicines Heal? Are
Standards / Related Party Transactions / Disclosures / Risk Management / Doctors Concerned? / 'The Last Words' On Frauds Yet to Be Revealed / Index
Building Ethos: Ecosystem / Building Enablers of Good Corporate Governance
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/ Monitoring Pyramid / Evaluation of Quality of Corporate Governance /
Conclusion: Corporate GovernanceTriumph of the Enterprise / Annexure 1: 2015 • 336 pages • Paperback (9789351500612) • `475.00
Case Studies / Annexure 2: Board Allocation of Role between Board and the
Management / Annexure 3: Board and Its Sub-committees Meeting Protocols
/ Annexure 4: Policies / Annexure 5: Charters / Bibliography / Index
SAGE RESPONSE
2016 • 364 pages • Paperback (9789385985218) • `595.00
THE FRACTAL
ORGANIZATION
ABOUT THE AUTHOR Creating Enterprises of
Tomorrow
Pravir Malik Founder, Deep
G N Bajpai is Former Chairman, Securities and
Order Technologies
Exchange Board of India (SEBI). He is a distinguished
leader in Indian busi¬ness was the chairman of This book provides an insightful
the Securities and Exchange Board of India (SEBI). framework for building sustainable
Earlier, he was the chairman of the Life Insurance organizations.
Corporation of India (LIC). Mr Bajpai is known for Kailash Joshi, Co-founder, The
his visionary leadership. He has served/serves as a Indus Entrepreneurs; Former
non-executive chairman and a director on corporate General Manager, IBM
boards in India and other countries, received awards How does one create an organization that is sustainable in the
for contribution to business and authored several long run? How can organizations be ready for uncertainties that
books. He has been the chairman of the Corporate the markets place upon them? How can an organization be simply
Governance Task Force of International Organization brilliant by design? This book answers these and many other
of Securities Commissions and the chairperson of pertinent issues that leaders come across while creating enterprises
the Insurance Institute of India (III). of tomorrow.
CONTENTS
List of Figures / Foreword by Dipak Jain / Introduction / I: THEORY / The
Pattern / The Person Pattern / The Business Pattern / The Economy Pattern
/ The System Pattern / The Evolution Pattern / The Fractal Ladder / Fractal
Properties / The Nature of Progress / Remaking the Business World / Creating
Enterprises of Tomorrow / II–EXERCICES / Exercises 1 – The Pattern /
Exercises 2 – The Person Pattern / Exercises 3 – The Business Pattern /
Exercises 4 – The Economy Pattern / Exercises 5 – The System Pattern
/ Exercises 6 – The Evolution Pattern / Exercises 7 – The Fractal Ladder
/ Exercises 8 – Fractal Properties / Exercises 9 – The Nature of Progress
/ Exercises 10 – Remaking the Business World / Exercises 11 – Creating
Enterprises of Tomorrow / Bonus Exercises: Creating Your Personal Manifesto
/ III : REFLECTIONS AND ANALYSES / A Personal Experience of Fractals /
Reflections at the Individual Level / Reflections at the Organizational Level /
Reflections on Organizational Design / Reflections on Industry Development
/ Reflections on Financial Crises / Reflection From the 2012 US Presidential
Elections / Reflections on Various Global Political Developments
SAGE RESPONSE
2015 • 360 pages • Hardback (9789351502449) • `995.00
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Human Resource Management
TTHHE LIFE OF Y WWINNING HEARTS AND
MINDS
Engaging Millennials as
Employees and Consumers
Transactional Analysis
Debashish Sengupta Director, Simplified
Alliance School of Business Alliance
University, Bangalore Indranil Mitra Former Additional
General Manager, NTPC Power
This book is a must-read for Management Institute, New Delhi
organizations that are looking to
positively engage with the millennial ...the book also shows how to unleash
generation. It boldly attempts to our own potential for achievement
define the rules of engagement and growth. Truly an excellent effort.
for a generation that will reshape Meenakshi Davar, Executive
our future. Director (HR), Powergrid
Kiran Mazumdar Shaw, The goal of Transactional Analysis can be summed up in a single
Chairperson & Managing word: Autonomy—autonomy by breaking away from conditioned
Director, Biocon thinking; autonomy by taking responsibility for one’s actions; and
authenticity of behavior by building and sustaining meaningful
This book attempts to create a deep empathy for millennials and
and enriching relationships. In short, unlocking your potential to
is a result of the author’s extensive research spanning almost a
achieve, grow, and find happiness. Winning Hearts and Minds:
decade. The book dives deep into the life of Generation Y and
Transactional Analysis Simplified uses the principles of TA to
seeks to create an unbiased understanding about this generation,
enable the reader to learn about his or her personality, identify and
thereby exploding the perceptual myths and stereotypes about them.
eliminate certain recurring patterns of harmful behavior that may
Based on the research, the book suggests a new strategy to engage
have become ingrained in the psyche, and discover how to forge and
with the millennial generation in the workplace and marketplace
maintain authentic relationships and enrich existing ones.
in particular,and in society in general. It provides a consultative
guidance to engaging millennials seeking to replace the old models CONTENTS
and designs of engagement.
Foreword by Julie Hay / Preface / Introduction / While Growing Up… /
Understanding Attitudes / How I Think … and How I Can Think Better / Relating
CONTENTS
to Others … Can I Improve? / How to Stop Hurting Others … and Myself / The
Foreword by Marshall Goldsmith / Foreword by Kiran Mazumdar Shaw Script: Drama in Real Life / My Working Styles … and How to Get the Most
/ Preface / Part I: Unravelling Millennial Behaviour / The Misunderstood Out of Them / Dealing with Change / How I Spend My Time … and How I Can
Generation! / Understanding Millennials / Part II: The Life of 'Y' / Emotional and Do Better / Becoming Authentic and Autonomous / Epilogue: The Integrated
Social Wellness Paradox / Material Wellness Paradox / Physiological Wellness Adult / Selected Bibliography
Paradox / Paradoxical Life and Happiness Reversal / Part III: Engaging the
Millennial Generation / The New Rule of Engagement / Engaging Millennials SAGE RESPONSE
at the Workplace / Engaging Millennials at the Marketplace / Engaging 2017 • 256 pages • Paperback (9789386602008) • `395.00
Millennials in the Society / Corporate Leadership and the Future of Millennial
Engagement / References
SAGE RESPONSE
2017 • 316 pages • Paperback (9789386602749) • `495.00
TTHHEE HHAANNDDBOOK OF
COMPETENCY MAPPING
ABOUT THE AUTHOR
Understanding, Designing and
Implementing Competency
Debashish Sengupta is a dual PhD in management
Models in Organizations
from Central University of Nicaragua (UCN) and
Azteca University, Mexico (accredited by ASIC, UK) Third Edition
and holds certificates in `Social Psychology' and
`Leadership Development' from Wesleyan University, Seema Sanghi Managing Director,
Styrax Consultants Pvt. Ltd
USA and Japan Management Association,
respectively. A book that can help you take stock
of your company’s strengths.
Business Line
This thoroughly revised third edition helps human resource
managers and professionals understand, develop, manage and map
competencies within their organizations. It presents the complete
know-how of developing competency framework in detail. In this
edition, several chapters have been expanded to provide a greater
understanding of business strategies, environmental imperatives
and the changing role of HR as a strategic partner.
CONTENTS
Preface / Introduction to Competency Mapping / Competency Models /
Competency-based Applications / Issues Related to Developing Competency
Models / Formation of a Competency Framework / Writing Competencies /
Assessment Centres / Competency-based Interviewing / Resistance and
Recommendations / Generic Competencies / Competency Model for HR
/ Generic Competency Model for Leadership Role in Any Organization /
Leadership Competency Model for Automobile Industry / Competency
Framework for Academic Institutions / Experiential Sharing / Glossary /
References / Index
SAGE RESPONSE
2016 • 368 pages • Paperback (9789385985157) • `550.00
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