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Gen Z Literature Review - Oct 2018 PDF

44 Pages·2021·English
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by ['Vanessa Moreira']| 2021| 44 pages| English

About Gen Z Literature Review - Oct 2018

This document provides a literature review on 38 research studies about Generation Z (Gen Z). Some key findings about Gen Z from the studies include: - Gen Z is more global than previous generations, with nearly 2 billion worldwide and over half living in Asia. The US has about 63 million Gen Zers. - Research on Gen Z focuses on marketing/branding, technology use, education, employment, and their religious/political/social outlooks. However, most studies only included US/Canadian teens. - Gen Z reports being less spiritual and spending less time in religious activities compared to previous generations. US Gen Zers are twice as likely to identify as atheist than US adults. While over half of

Detailed Information

Author:['Vanessa Moreira']
Publication Year:2021
Pages:44
Language:English
Format:PDF
Price:FREE
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